Showrooming in Style: Magento is Your Storefront
It’s so commonplace that it’s stormed its way into the Oxford English Dictionary. People everywhere, you included, are spending hours in high streets and shopping malls just for the sensual...
View ArticleMagento Rolls out CE 1.9
At Gravytrain we often talk about the importance of responsive web design as an increasing amount of users are visiting websites across multiple platforms including mobiles and tablets. Responsive web...
View ArticleFacebook show they’re serious about e-commerce: Social network to begin...
Mark Zuckerberg, Facebook’s CEO, announced yesterday that the social network will begin testing in-app shopping features in the hope of making their e-commerce offering more appealing to advertisers....
View ArticleMagento v Shopify
Ecommerce is a continually growing sector, and there are plenty of different platforms to now choose from. You need a platform you can create, manage and maintain to maximise your online shop’s...
View ArticleMagento v WooCommerce
Two of the most popular open-source e-commerce platforms on the market today are WooCommerce and Magento. Both are constant hot topics for bloggers but both have their own strengths and suitability....
View ArticleUX Rated – Why UX & CRO is Crucial
User Experience (UX) testing is all about how we learn what users are doing on a website. Tracking everything from where they scroll to missed clicks, UX can help us recommend iterations to a site that...
View ArticleCustomer Experience Personalisation in Ecommerce
It’s the trend that is hard to escape in 2016, and it’s only going to become more prevalent in 2017. Customising a customer’s shopping experience is one of the biggest areas of investment for Ecommerce...
View ArticleWhy Should you Use E-commerce Time to Purchase Tracking?
If you are an e-commerce site owner, you are probably already using e-commerce tracking to track sales and product performance data. But if you are not, have you ever thought of using e-commerce...
View ArticleImportance of Planning; Websites, where to begin?
When doing any sort of project, one of the main areas that is often neglected is the planning, yet it’s actually the most vital element to any successful website project. Where to begin? There are key...
View ArticleArt of eCommerce Optimisation: Part 1 – Amazon
For anyone that has their business online, the majority all know how furious competition is to get people on to their site over their competitors. And the multitude of channels to promote their site at...
View ArticleWhat Happened in eCommerce in 2016?
Lots Changed for the eCommerce Market in 2016 January is a time to look forward to the new year, but it is also a time to reflect on what the previous year brought to us. Being heavily invested in...
View ArticleImportance of Planning: Why Business Goals are so important
Previously I discussed ‘Websites, and where to begin?’, but it’s important that the right level of importance is given to your goals during an ecommerce or website project so that the whole journey...
View ArticleCustomer Experience Personalisation in Ecommerce
It’s the trend that is hard to escape in 2016, and it’s only going to become more prevalent in 2017. Customising a customer’s shopping experience is one of the biggest areas of investment for Ecommerce...
View ArticleWhy Should you Use E-commerce Time to Purchase Tracking?
If you are an e-commerce site owner, you are probably already using e-commerce tracking to track sales and product performance data. But if you are not, have you ever thought of using e-commerce...
View ArticleImportance of Planning; Websites, where to begin?
When doing any sort of project, one of the main areas that is often neglected is the planning, yet it’s actually the most vital element to any successful website project. Where to begin? There are key...
View ArticleArt of eCommerce Optimisation: Part 1 – Amazon
For anyone that has their business online, the majority all know how furious competition is to get people on to their site over their competitors. And the multitude of channels to promote their site at...
View ArticleWhat Happened in eCommerce in 2016?
Lots Changed for the eCommerce Market in 2016 January is a time to look forward to the new year, but it is also a time to reflect on what the previous year brought to us. Being heavily invested in...
View ArticleImportance of Planning: Why Business Goals are so important
Previously I discussed ‘Websites, and where to begin?’, but it’s important that the right level of importance is given to your goals during an ecommerce or website project so that the whole journey...
View Article5 Fantastic Forgotten Magento Features
Magento is by far the most widely used ecommerce platform. It is a modular system that allows you to use a huge range of features that enhance both customer experience and the administrator’s ability...
View ArticleA Beginner’s Guide to Responsive Web Design
What is Responsive Web Design? According to new statistics from StatCounter, in October last year internet usage on mobile devices exceeded desktop for the first time ever, with 51.3% of the share...
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